Mobile Marketing

New ways of marketing and advertising using mobile for start-up businesses and entrepreneurs.

About Mobile

Today is the day we start informing you on how to interact with new and excising customers through a mobile app. Our new and exciting mobile information for local start-up businesses and entrepreneur’s plans to inform educate and arouse. With the unknowing and untested, there is always going to be anxiety and nerves, but our team at LazyJoey Marketing are here to help you in every step of the way.

In this third weblog post this week we are going to take a look at a new and emerging social media platform called YIK YAK. You have heard of Twitter, the biggest real time messaging service online, well YIK YAK is tipped to me the new Twitter.

A little about YIK YAK and their staff, founded in 2013 and has raised over $75 million dollars in funding. Founded by two college graduates and have only recently required the services of former Google mobile advertiser to be vice president of engineering. YIK YAK is the fastest growing mobile app in history; in effect YIK YAK is valued at over $350 million dollars, with this in mind YIK YAK is going places and going places fast.

(Business Insider 2015)

How to begin – YIK YAK

You may ask, why are you telling me this and what relevance does it have to do with my business to attract new customers. Hears the secret, YIK YAK is a “virtual bulletin board,” it is popular in the colleges and universities in America and around the world, put lately it is becoming mainstream from news outlets to government agencies using the app.

It’s free and it targets people in a ten mile radius of your mobile, in effect your small business, your shop your local café. YIK YAK is a free mobile app to down load, and by using GPS technology and instant messaging service it allows you to post anonymous, as a business you can name your handle as your business name. With this in mind you as the local start up business, shop or the local café can promote deals, events, special offers, you name it you can promote it. The best and idle target market for any tradesmen is to use your local community and connections to start your successful business online and YIK YAK gives you that platform.

Advantages of using mobile

With over 1.6 million active smartphone users in Ireland YIK YAK offers the opportunity to promote and advertise your business to every smartphone user with the app in ten mile radius around your business.

YIK YAK in the local community

When you as the business, message (or YAK) to your local community (YAKKERS) on the app, the YAKKERS get to view and comment instantly. Using Yakarma (the voting system), if the YAKKERS like what they see they can up vote and likewise if they don’t like it they can down vote. If you receive minus five votes your YAK (comment) is removed permanently. So use your YAKS to entice your community.

Another example of YIK YAK is to find people in your community (ten mile radius) that my offer you services and you can offer them back something in exchange that can help you in the growth of your business, transport, local organisations that will connect and interact with you and whatever product and service you offer.

Example of this can be, if you have a delivery to make in another area you may help out another company or organisation if they need anything picked up on the way their or on the way back. Release a YAK and inform your local community that you have a delivery heading out and see if any of your community need anything picked up or dropped off in the area you have the delivery going. You can use YIK YAK as a networking tool with organisations of interest.

If your business is people focused and want to capture the mood of the people in your area, YIK YAK can allow you to capture the mood easily. If you sell ice-cream and it is a beautiful outside. You can simply advertise what ice-cream you have in store and promote your store to people that is in your community.